I have a zero-tolerance ad policy. If there isn't a way for me to reliably skip ads I will stop consuming the content. I'm willing to pay but all too often you end up paying for an ad-free experience and eventually ads get re-introduced anyway or the ads take on another form.
Pardon the language but fuck advertisements. If it isn't a dry, boring information-based ad I don't care for it. I have no tolerance for the emotional manipulation and psychological warfare committed by modern advertisements. I'm sick of seeing [attractive people enjoying time spent together while <using/eating/drinking> <product> during a <meal/activity/social gathering>] or [commercial designed to make you laugh or smile so you associate being happy at some level with <product>]. I was sick of those commercials 20 years ago because they're all the same and I'm even more sick of them now that I'm old enough to see how they're designed to be manipulative.