Hacker News Reader

Wasn't the point of 'Start with Why' more about the best way to communicate with customers as opposed to employees. At least that's what I took from it.

View on HN

For me it was about brand, and brand impacts all who touch it.

Agreed, this article seems to focus solely on employees though. I think communicating your 'why' to customers is much more effective than 'who'.

Reply on news.ycombinator.com