And they had to become PLT experts to build the tool that let them tame that.
If your business depends on having a well maintained platform, then it makes sense to invest in it. Shopify should be commended for investing in Ruby. As a former contributor to Rails and Ruby ecosystem in general - IMO I would still choose Ruby for certain kind of work. I write Go mostly these days and parsing random JSON for example is major PITA (so it would be in many other static languages).
Disclaimer, former Stripe employee.