I think discussion chains like this showcase a lot of misunderstandings around how twitter fundamentally works.

Most companies, figures, games, movies, etc have twitter accounts to convey information or offer support. If anything Musks ambitions will draw more of those entities back, especially ones that were not aligned with the twitters political views.

Sure, it is social media, but the individual users that used to use twitter like Facebook, browsing trends etc have left for the next new platform, for example TikTok.