The only thing I can think of is that unlike I would assume most executives, he seems to use Twitter much more like the average user. That said, I think Yishan Wong just about hit the nail on the head as to why Musks approach is likely flawed.
That does mean that it’s biased to what advertisers think is OK, but it’s always going to be biased. It’s just not really a bias based on a deep agenda or underlying conspiracy. I actually believe that. There may be some controversy but nobody has really demonstrated much consistent bias, less anything more sinister.
I say this knowing Elon is (was?) South African.
I'm not sure you can call what's going on on Twitter any of these words, at least on any even slightly polarizing topics.