What I find really interesting personally is that Twitter is a unique entity. It has practically failed to adapt over a decade. That is both good and bad. It has given it a very specific character and a very specific user base. We have seen over the years that it's very easy for social media companies to die rather than adapt. This has been shown in slow trends like people moving on from Facebook or all at once like at Digg. It's very easy to alienate users without attracting new ones. So it'll be very interesting to see what happens there.