Why did these people start businesses in a pandemic? (2020)

Summary:

- People had different motivations, it wasn't all about necessity.

- Running a business from home made sense during the pandemic.

- Food and craft products were popular.

- People found their skills were more transferable than they thought.

- Customers wanted to support local enterprises.

- Companies did well that focused on online.

- Social media is your marketplace.

- Not all of these businesses will be permanent.