Asheville is an increasingly trendy and prestigious resort town for very rich people from all over. It is not a place I would expect anyone to buy their first home.
I've heard this about pretty much every place, at this point.
("Move somewhere cheaper!" … and get "geographic multiplier"'d into a lower salary, and you're right back where you started.)
0: https://www.deptofnumbers.com/income/north-carolina/ashevill...