While it could maybe be phrased better I think this is the crux of the matter. I'm typing this on a US$200 (roughly) phone. I don't particularly care about, or have any affinity to, the OS. I don't even remember the manufacturer, Xiaomi maybe, but I use it because it cost slightly under 200 dollars.
The choice for a lot of people I imagine is more between no phone vs Android rather than iOS vs Android. On the island I'm living on currently the bottom tier but usable Motorola or Samsung phones are like local$600 and I think Apple devices start around local$4000+.