Microsoft Makes Key Hire in Researcher Danah Boyd
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Today technology is commonplace and more widely distributed. I would place danah boyd in the same category as those you have mentioned because of the fact that the computer/tech/internet worlds are so much larger than it was in the 80s. She is a leading intellectual when it comes to social networking and I hope she has some influence at Microsoft in a positive direction. Because of her large amount of knowledge in the technology space as it applies to its social impact, this is indeed a key hire for Microsoft as they struggle to make heads or tails of how companies like Google and Facebook have had such a huge following.
I'm not saying that she doesn't have value, but calling her a "key hire" at Microsoft is a pretty big stretch. "PR coup" is a lot closer to the truth....
Please remember that Microsoft has been flailing from the beginning when it came to accepting the internet. They need all of the intelligence they can get in order to be ahead of the curve in relation to social impact.
Writting as a skill focused on one subject is nowhere near the understanding of the process of executing and causing evolution/creating something new.
In my eyes it's just a PR move.
Because her interest is in the academic studies of social networking and how the current and future generations use them (something that is lacking in academia and needs more attention). If her interest were in creating a business around a web application that has a central theme of social networking then I think your question would be more applicable to danah.
You could ask the same question of Duncan Watts as well, but again, he is an academic who now works for Yahoo!
http://www.socialsciences.cornell.edu/0508/events_06.html
Most of the papers aren't linked to, but you can at least find the speakers and then Google their home page or look for the papers directly on JSTOR or whatever.
Also, there's no guarantee that the designer of a thing has any understanding of it at all. That's pretty much the essence of the theory of evolution. I wouldn't argue that the design of social networks is a totally mindless process of variation followed by selection, but it certainly does involve a lot of trial and error. I'm not sure that the designers of, say, Craigslist have much better understanding of why it works than anyone else does. They just happen to have made some initial choices that worked, and when they made changes they used feedback to guide them toward what their users liked. That's a rational process, but it doesn't necessarily reflect understanding.
So, I can't see how any creator doesn't have the analytic-side in him/her.
Does the world really need yet another social network? There is value in both people who do, and people who analyze.
In my eyes it's just a PR move.
I don't think you understand MSR's mission.
Convince first yourself, then trying convincing me.
Yeah, just like hiring a leading expert in social networks helped Apple become relevant? Oh no, that's right, they did it by designing better products and software. Why not figure out how to do that again instead?
Right, because a company of Microsoft's size is capable of only doing one or the other. The purpose of MSR is not to directly ship software.
Edit: I missed the part where you said MSR isn't about shipping s/w. You are right. I just disagree with the conclusions of the original article.