> In fact it is not clear who benefits if it gets "adapted", whatever that means.
People who hold cryptocurrency benefit from increased demand and hype around it. It drives up the value of their assets even if indirectly.
Not everyone may even be aware that they have this conflict of interest. They may genuinely buy into the hype, which is why they hold cryptocurrency in the first place. However as always we should be skeptical of technology advice from people who stand to make money from you choosing one technology over the other.