"What do you mean unmeasured resources?"
Ah, sorry, I had saurik's comment in mind when I wrote that.
"2) I don't think Google even tries to make things sustainable. During all of these "Google shuts down X" that have been happened recently, some posts here by ex-Google people indicated that Google internally didn't even have reporting on per-project costs... hopefully now that they see how much certain things cost they will cause less market-level problems going forward."