https://news.ycombinator.com/item?id=11852141
and its parent company was named after a short story by Borges where a fictional encyclopedia starts to affect reality in the world it is released in.
The founder, who left in 2019, is a super-far-right figure. Even though he has distanced himself from the project, I can't help but think about the intentional obfuscation and the choice in naming as perhaps related to trying to build the kind of world he wrote about (authoritarian, non-egalitarian, non-apologetically racist). It makes me not want to associate with it.