A minor part of inexpensive cable packages in 1980 alongside MTV, it somehow became very expensive to buy despite running endless ads. CNN's current Neilsen numbers are abysmal, it's hard to imagine why they thought people would pay even more for 'plus' content, especially given their predominantly retirement age+ demographic. Meanwhile Joe Rogan is averaging 11m views per podcast with Tucker Carlsen and his script writers a very distant second at around 3.2m. (CNN got .8m fpr their most viewed primetime show Q3 2021)