New Apple Cash Accounts Now Branded as Visa Cards

Has anyone else noticed that visa is aggressively killing of maestro and other bank cards in favor of visa debit? These visa depit cards have much higher fees[1] for vendors and banks seem to also get some sort of a kickback.

Also debit services like Wise and others whom had mastercard cards are all switching to Visa.

[1] https://www.srf.ch/news/schweiz/neue-debitkarten-visa-und-ma... (German)