You have no complained that his complaint is too long. His reply might be: that social media has transformed books into tokens. Their content worth nothing more than to provide an identity and tell what message can be explained in a single page. He is lamenting how while promoting his book he is getting interviewed by people who have only read the marketing sales points. How during consideration for a award the committee will only evaluate a synopsis.
Overall, a article worth the read. Yes it is long. Yes it is not concise. Yes it is not a great article to retweet to your followers and establish your credentials with crowd X.