I'm most interested in feedback on the homepage and if it explains enough of what we do and the signup process through creating your first team. Any thoughts would be appreciated greatly!
- Your preview should really show it. Having something that small makes it practically useless to have there. As a programmer, you might consider something like SlideDeck (slidedeck.com) to make a really nice presentation of your apps various screens.
- In your price break down, it seems that your main differentiator between plans is the number of teams someone can manage. You say each is "designed for" a different purpose, but don't indicate in any way how. If there are truly design differences, you should highlight them.
- If there are NO differences, here's an idea: Completely remove the plans and pricing. You offer the free plan to manage one team. Give EVERYONE that plan automatically (since you force users down this path anyyway). Don't mention price or anything. Leave indications in your control panel that they can add additional teams to manage. When they're ready to add them, prompt them for payment then. You'll likely see an increase in conversions because interested parties won't be swayed by potential future prices (even if they'll never hit it). Typically, if they want to add more teams, it means they're very happy with the features and are more likely (probably) to give you their cash.
- See if you find a way to progressively reveal your interface. Your signup asks for the typical details right up front. I'm certain you could let people poke around in your interface for a bit before asking them to save their progress and register a new account. This would even indirectly solve the problem of your tiny screenshot. :)
Hope this helps a bit.
* The screenshot on the right is possibly pointless as it doesn't actually show me anything (it's too small and texty).
* The blurbs are good; I get a good picture of what the app is about. Though I would scale up in size everything in the blue stripe.
* I would try to cut down the amount of text in the feature boxes.
Also, you just got feedback on a sports team management app for coaches from Phil Jackson!
We also allow all parents to send messages either to entire team or to individuals on the team (a frequent use of this has been for parents requesting rides for their kids!).