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Comment by brentm | Hacker News Reader

Marketing spend was a big part.

really ineffective marketing spend if you ask me. I watched a fair amount of CNN during the early phases of the Ukraine war and I would be hard pressed to tell you what shows CNN+ offered that were compelling enough to justify yet another streaming subscription. I vaguely know Chris Wallace had a show but I think I learned that from a NYTimes profile, not any of CNN's marketing.

Incredibly ineffective marketing spend - the first time I heard of CNN+ was all the "CNN+ is completely dead" articles.

Same here and it launched as I was making a transition from hard left to hard right and moving from an urban area to a suburban area so I should have been in pretty much every group you could possibly target (except maybe people who watch CNN?)

... what constitutes hard right?

You can look through my comment history but I self censor to avoid getting banned. Also my username is an acronym. You're welcome to try expanding it.

United Stations Radio Networks?

United States RussiaN?

USeRName?

Union of Socialist Reddit Nationalists?

Utopian Science Resisting Natalist?

We're shooting in the dark here. The only thing I could glean from your post history is that you might complain about woke people, and even that is really vague.

Looking at your post history you're probably far enough left that everyone on the Right blends together. As people like me become more common you will probably be completely blindsided by the monster you've awakened.

Also you got pretty close with one of your guesses, if you want to get it right you need to stop thinking about what people on the left are doing/saying.

If people on the right are diverse and not "blended together", how would be possible for me to guess your political indentity?

Sure, you could be a Monarchist, Conservative Christian, Reagan Conservative, Centrist, Classical Liberal, AnCap, libertarian, etc.

But all the secrecy points to things it would be rude to guess: nazi, strasserite, pedofile, burgundist, etc..

The problem with modern CNN is that it learned the wrong lessons from Fox: market personalities and mix opinion with news.

CNN was at its best when it had none of that. What was interesting was live reports from Baghdad as AA lit up the sky, not anyone's opinion or the name attached. You know, what used to be called "news".

Thankfully, the new CEO seems to agree.

https://www.wsj.com/articles/david-zaslav-wants-to-distingui...

Hopefully it's not all just puffery.

Of which, a lot was probably spent on their own in-house platforms.

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