I think it is. I view Siri as Apple II of personal computers. Siri crosses the threshold and I believe the race is on.
At this stage though I am more interested in how is it different from 100s of other AI applications that failed to take over the world or become the next big thing.
My need to criticize primarily came from your last paragraph where you are appealing to developers to jump in without realizing that that segment of your audience looks not very respectfully at phrases like 'buckle up' and 'amazing ride'