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The nomenclature is just wild... So concrete monoliths in architecture translate to high-contrast, colorful, fluffy graphic design?

I actually like the examples he has shown, looks a bit retro and futuristic at the same time.

> The nomenclature is just wild...

I totally agree. The described style has nothing to do with béton brut. Rather the opposite.

Indeed, wrong name. There is a "web brutalism", but it's not what he is describing.

I've heard this design trend being called 'maximalism' as opposed to the minimalism we've been using for the last decade

Reminds me of 90s pop music magazines, just less cluttered https://archive.ph/NrIHS

(that cover was actually 2003!)

Shows you how persistent the style was :)). Do a google image search for "90s pop music magazine", for better decade dated covers.