Relativism can be handy, helping you see biases and assumptions of your native culture, but you always needs to keep it subordinate to actual reality. The reality here is that Russia has aggressed beyond its borders [1] and is unequivocally committing genocide, at which point I have a hard time being concerned about the ways the West may have effectively hurt Russia's feelings and "made" them lash out. There is indeed a geopolitical game of economic empire that the US/EU have been succeeding at, but that does not justify Russia's flipping the table and reverting to early 20th century style mechanized slaughter.
[0] In fact continuing the tangent, the memetic points of the original article are quite applicable to Iraq. Basically USG forcibly spreading the memes of "democracy", "corporate sanctity", and of course "USD as world reserve currency". Witness the overwhelming popular support for attacking Iraq in 2003 that has now been seemingly memory-holed by its one-time supporters. In 2003, the need to attack Iraq was manifestly implicit based on everpresent memes, which have now been de-emphasized.
[1] We can examine the modern notion of the nation-state with fixed borders as itself being a modern-Western invention, but it's likely better described as a quality of the "centralized state" of the article. And pragmatically the concept seems to function as a reasonable Schelling point.