You are not executing data. You are just wrapping it up in your binary and "force it" in memory. Video games used to this in the old times. I remember Deltaforce exe to be tens of megs. Is this a good approach ? Probably not for a bigger site, but it can theoretically work for a small blog that is mostly text. Is C the right language to do this ? It sure is a little bit masochistics to work with c strings.

In the end of the article I've told this should be taken lightly, as an exercise in minimalism and a joke.