It isn't that difficult and doesn't involve any technical innovation whatsoever.
Just stop being assholes.
They made record profits during the COVID era, seeing huge subscriber increases during lockdown and work-from-home.
So they increased prices. And nickel-and-dimed customers. And got rid of the best parts of their catalog. And threw a fit about sharing passwords.
Geez. Hey I'm stuck several states away from my family for two years but God forbid we try to connect by sharing our movie and TV watch lists. Meemaw can't watch Peppa Pig with her grandson in person, so we'd better watch out for her wanting to check out his Netflix Kids list and try to connect with what's interesting him.
Netflix used to be great. Now they're just jerks with mediocre content that charge 3-4x what Discovery does.