Quite a lot of medium links are on hackernews or on Google searches. I organically encounter it enough I don't need to follow anyone but I do because I also write on it.

You could follow me! https://link.medium.com/w4fPh9dzmpb

But really i don't think I actually consume content by following people . I consume content via social media or aggregators like HN and enough of that contains medium that makes it worth it.