This is so true.
We have Disney+, HBO, Apple, Netflix, and Hulu.
Of those, the very clear ordering in terms of taste and vision is: Disney+, Apple, HBO >>>> HBO, Hulu.
Apple is the most amazing one to me - they came from nowhere, and are bringing original content like CODA or Severance after only a few years.
Maybe it's because Apple - the largest (tech) company on Earth still has at its core the idea of beautiful things designed by humans, and Netflix never has.