How would you feel about a suggestion to use y’all instead of you guys? folx instead of folks?
It's a class thing. Which is why it sounds forced when a CEO who doesn't have a preexisting american accent of some sort says it.
As a Texan it sounds jarring and wrong when said by a non-Southerner. A bit like a lily white person suddenly dropping into AAVE. It's just cringe-inducing and I would like people who do it as an affectation (rather than something they grew up saying) to not do it.
I don't think "folx" is going to be one of the recommendations, it isn't synonymous with folks anyway, so the replacement would be rarely make sense unless you were explicitly talking about particular queer or marginalized communities.