I see this as basically the same thing as a grammar or spelling checker. It's essentially a suggestion that "some people might find this wrong". As long as I'm free to ignore this and use whatever words I please in my own Google doc, I don't really care. However, it's getting harder and harder not to see these moves as incremental steps towards corporate-backed censorship and violations of free speech. I could see Google removing my documents down the road if their algorithms backed by internal policy finds them "objectionable" -- with this feature as the first step only in hindsight. It's pernicious because if I freak out about it now and it doesn't happen then I'm a conspiracy theorist or alarmist. If I don't complain and it does happen, then it's probably too late and has become embedded in culture as acceptable forms of social regulation. It might be time to just do the hard work and run my own hardware and tools.