Try to commercialize it, but fail to create much of a moat from it. Just like their past commercialization efforts.
GPT-3 was sold with exclusive usage rights to MicroSoft, so maybe something along those lines with a different company (Meta?). As for what they will do with it, it's hard to say ...
You can use GPT-3 right now on OpenAI playground and there's commercial apps running on it that as far as I know aren't on Azure. It's not clear what they meant by exclusive.
OpenAI's ties to MSFT run very deep.[1] Meta's not going to get their hands on anything coming out of there anytime soon.