Forget the algorithm. They need to fix their customer service, their sales process. Customers want pixels, but they need basic services: simple and a predictable price. I want to give a location (pix+radius, four corners or whatever) and a delivery schedule (once a week etc). But when I try to buy that stuff I get package deals, "ask for a quote", and vague statements about times. That doesn't work. Normal customers, ie not intelligence agencies, don't want a drawn-out negotiation process. The first company that can provide a basic web interface for purchasing imagery quickly and piecemeal will win the market.
Top of the list for small customers are probably high-end real estate agents. They want to monitor their neighborhoods for houses that are under delayed construction or backyards/pools that are being neglected (sure signs of someone ready to sell).
Civil litigation attorneys: I want everything you have about this particular intersection. Cops: I want any images you have of this house between these dates. News agencies: There is a Russian ship on fire at X location. When can you get us an image? And a great many other small customers I cannot think of at the moment.