Disclaimer: never actually used their system, just saw presentations about it, which show how one can train an algorithm to count... stuff.
What we are trying to do is indeed allow customers to build algorithms tailored to their use cases. We often joke that the reason our ML works is because we are overfitting to customer datasets/use cases. But I think that's somewhat true in the sense that we are not going for "worldwide trees counting" but more for "reliably count cars on these 50 parcels".
It's also interesting to note that a sizeable chunk of our revenue is coming from companies with drone data where it makes even more sense to be specific to customer data (resolution, time of day, geo, etc...).