Apple and companies in general need to make a profit.
Those same "old Swiss everyday products" are most likely no longer affordable based on the modern cost of labor and materials.
Those same "old Swiss everyday products" are most likely no longer affordable based on the modern cost of labor and materials.
side note: "caran d'ache" actually means pencil in Russian which in turn borrowed the name from Turkic, where cara(n) means black and ache is stone. The company is Swiss, but it was set up by a Russian cartoonist that fled the 1917 revolution, worked in Paris and settled in Switzerland inbetween the world wars.