Look at all the fields where superior quality is a completely natural criterion (whether it exists may be another question): Watches, cars, pens, paper notebooks, furniture, fashion, jewellery, architecture, bikes, coffee machines ...
What's more - if you look at the visual representations of computers - i.e. marketing material, art, illustrations, unix porn etc - all that highly values aesthetics and beauty. But the actual products are a disgrace to all of that!