I've tried for the first time FreeTaxUSA to prepare my mother's tax return. Guess what? It's even better than Turbotax in some aspects(the UI is similar, but doesn't waste your time with animations), and way cheaper. It only charges you to file state but, if you come from the Free File IRS website (and are under the income requirements), it doesn't even charge you that. There's one upsell for their tax consultants or whatever, but it's only done once.
It does not automatically import W2s though, but that saves you maybe 5 minutes per W2. Not sure about stock transactions import either, it seems they can't import from brokers. I will have to check next year. They do seem to have spreadsheet import, so maybe that's something we (as in, HN community) could fix until they have the feature.
The competition seems to have improved as well, although I don't have first hand knowledge (but watched some youtube reviews where they walk through the filing with every software).
It's time we ditch Intuit. If we can't have free IRS software, then we should at least bleed Intuit dry.
EDIT: it's particularly egregious that Intuit came up with the Free File program as a compromise so that IRS wouldn't have their own tax software, only to leave the program.