Apache and commercial no-cost is not the same. If the vendor decides to cut support for a piece of software and introduce something new, bloated and costs more. I have the choice to hire a programmer to maintain the current thing with GPL and Apache if it is worth it. That is a very important benefit, I have the choice, many business owners do not understand that, but the IT people they hire do and can use that to protect their employer (and their jobs) from exploitative practices. The GPL ensures it stays that way years down the road while Apache suffers from the MIT issue Stallman had when he maintained a Lisp system on his own. His competitor took his MIT licensed code and did not give back.
Those 'no-cost' licenses often become cost and very-costly in the future if they become popular enough with future versions.
As for the software products: they are still very common. Look at Flatpak or Snap stores. Krita made quite a bit of money on the Microsoft store believe it or not. Paid for and free Linux distro products dominate the server market that run Linux and GPL userland tools. Some Apache licensed web components (Grafana) is moved over to the AGPL.