Being unselfish also helps with building great products. Reminds me of this article, treat your reader like a customer: https://www.productlessons.xyz/article/improve-business-writ...
Slide 8: "Most of the writing in the world is for information." Readers looking for information aren't interested in being teased to keep reading. That's a recipe for 'unhooking' them. They want to know what the author thinks they should know.
No pussyfooting.
FWIW plenty of informational books pussyfoot just to get a bigger piece out, there is fluff, anecdotes, tangents, but humans understand through storytelling, and ultimately that is usually a good way to go about sharing ideas.
> I’m not going to demand that you put up with my quirks (bad spelling, bad organization, sloppiness). I’m going to package the information so that it enters your heads as easily as possible.
If we were discussing fiction writing, that would be different. Fiction writers aren't aiming for maximally efficient communication.
1. Easy writing makes for hard reading; invest in editing and treat your reader like a customer
2. What’s the biggest difference between great writers and all the rest? It’s not talent, it’s treating the process like a product
3. Make it skimmable; expect that your reader is busy
4. Every word should serve a purpose
5. Your points should fit like a jigsaw puzzle, each connected to another
From: "One of the best ways to improve your writing is to learn how to cut out words that are not necessary"
To: "To improve your writing, cut out unnecessary words."