Why? Their plan is to be an amazing SE, but only for the comparatively small amount of people that are willing to pay. They aren’t VC funded but boostrapped, so they don’t need to ruin a good thing for dumb returns.
It is highly likely that $5/month, for example, would attract millions of users, and $25 million/month would certainly keep the lights on.
Also, you can’t forget that every search actually costs them money, as every single search incurs the fee from Google and Microsoft for their APIs. I think there was an idea around having a $5 trial plan with only 10 searches a day or something. Unlimited searches for $5 would be "We are losing money on every customer, but we are making it up in volume"
Are they really querying Google and Microsoft for every search? This seems highly inefficient. Then Kagi is basically just a fancy wrapper. I thought their ambition was to build out Teclis and TinyGem to serve more and more content and rely less and less on other search providers. At the very least, I don't think they need to hit Google every time someone queries "games." This is hopefully queried once per period and stored in Teclis/cached.
To be blunt, if this is just a fancy wrapper/aggregator then there is no reason to use this over you.com.
And I mean, it should be easy to compare. For me, kagi is substantially better than any other SE I tried, so I’ll pay for it when it releases, but just test it yourself.
In other words it does not matter if we could have $100,000/month with another price point if it would cost us $150,000 to do so (every search has a fixed cost that does not go down with scale).
Our current price point includes a tiny margin that would allows us to break even at around 50,000 users. That is what we are optimizing for.
Our profit margin is already razor thin, I do not think it can be further optimized. Meaning we can not further reduce price to get more users without operating at a loss.
It sounds like you have a high marginal cost. As in, you pay every time someone searches for something. Can this not be reduced over time with greater efficiency of scale?
FYI I use Kagi and like it. I’ve replaced Google :)
And it is only about one cent to search the entire web in 300ms with everything else Kagi does, that has to be impressive ? :)