It's not that the app is worth less than the cost of changing the name. Though right now it seems a bit worthless to try and compete with Apple.

It's the fact that I thought I had made my intentions very clear of my intent to use the brand with Apple through iTunesConnect. Apart from releasing it I did everything else. Just feels like Apple didn't even care to look and it makes me question developing for their platform.

I kinda thought that the whole iOS platform was perfect for the little guys without needing the hassle of the cover your ass lawyers. Guess I was wrong, lesson learned the hard way.