Although very important to note in these discussions: a lot of them did. Yes, in mass production as as part of a whole battery system vs a single lab cell the gains are almost always far smaller, but small gains add up over time. Energy density has dramatically increased over the last few decades [0] as well as cost dropping and those trends together have combined to make the current electrification acceleration possible. There isn't any need to be overly cynical about this stuff, the progress is real and a tipping point was reached a while ago. With the amount of capital for R&D and production pouring in at this point it's not unreasonable to hope for even more.
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0: https://arstechnica.com/science/2021/05/eternally-five-years...