Ad hom is pushed by the media because “small minds talk about people,” and that sells ads/clicks. Another example beyond personal fanboyism is the vilification of a person which surpasses rationality. Or the vilification of other groups of people. In all of these you will see fundamental attribution error, ignoring the situational factors and placing all perceived agency on the individual, like most all of our media were doing from 2016-2020. The reality is, few humans are all that important in and of themselves, and those that are often have become so as the result of external factors like the quality of the people that surround them, or “luck.”