It still has some strange points: the $40k is a reimbursement -- not a grant or funding. They reimburse you up to 90% of your expenses and expect you to show up with over $5k in cash to support your group until you start getting reimbursed.
It sounds like a great program if you have $10k+ sitting idle and want to extend your runway as far as possible, but it may be a stretch for a zero-customers/zero-products web startup.