I really liked owning my own business (MRI-compatible computer peripherals 2006-2011), and I'll very likely start another unrelated small business in the future. I also like to do YouTube videos as a hobby or at least Patreon-supported hobby, and not depend on them for main income, because I think it changes the character of the videos. If I depended on videos, I'd probably also start thumbnail optimization, A/B testing, YouTube face, sensationalistic titles, growth hacking, and all the stuff that I don't like as a viewer, but genuinely works to make more money. Patreon support has been a huge help in this regard.