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Facebook doesn't even come close to eating their own dogfood. They extensively make use of private APIs, and their commitment to platform developers is legendarily poor. I do agree that Facebook's success going forward will be increasingly dependent on their platform, however.

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This. The fb platform is fine for small start-ups who don't have any expectation of SLAs, or huge partners like Zynga who drive their profits or traffic. But I'm at a $600m ecommerce company and we've found their platform to be a disaster. APIs don't work, questions are answered months later by interns who know next to nothing. I know they spend a ton of money/time on it, but it's seems mostly internal facing at the moment.

True. But I think that Facebook is making effort to dogfooding its Graph API, notably, its mobile website and mobile apps are all built off its Graph API (Yes, there are few private API calls, but I don't think that's a big deal as long as "private APIs" don't have functional collision with public ones).

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