oh Haha, funny old meme. Step 2 though is very clearly to show more ads and more content, to show more 'full results pages', etc, rather than just show me the 1 thing I needed and be on my way.

I should include that Google said next to each result ('"555-555-555" is not on this page') and then show the page. Totally knows that the results are unrelated to my query, but shows them anyway. Why?