There had been other projects which had been kept under wraps successfully. Chrome and V8 were demoed in Seville long before anyone on the outside heard about it. They said keep it quiet, and we did. Google TV had been knowable for ages before it went anywhere externally. There was no reason to think someone would leak Wave.
Instead, they started playing the "we're special and you are not" card, and that started a sense of resentment growing. Not even the infrastructure teams which were going to provide services to them were let in on what was really going to happen in there.
Then after far too long, demo day of Wave arrived. I only stayed long enough to see them hit backspace and have it echo out to everyone else who was connected. I remember my exact comment at the time: "packets". As in, lots and lots and lots of packets flying around to generate RPCs for all of those deltas. Then those turn into XML or whatever going out to web browser clients, and ... yeah. SO many packets. That right there worried me greatly.
So then I see this thing about it not scaling properly and choking JVMs and suddenly it all makes sense.
Oh well. All of the secret code depots and restricted access areas must have been practice for what is now happening with Plus. Entire floors of buildings you can't open as a full-time employee? Yep. More code depots being locked down? Yep.