In some industries, three nines isn't exactly stellar. Every service I've worked on recently has demanded five nines of uptime and tons of reporting on latency and even seconds-long outages.
I've been on-call during a total infrastructure outage whose root cause was a service my team owned [1]. Our CEO was aware of it. Customers and business partners were aware of it. Other CEOs were aware of it. The media, you name it.
Some outages can be "business ending" or "business damaging". That's why we made a practice and process of performing regular disaster recovery exercises, had exceptionally well documented runbooks, had monitoring attached to everything, and engineered for resilience.
Though I'm not familiar with how Atlassian runs, I think this is an "engineering culture" thing or can be mitigated with a proper approach.
[1] The company has only had a few of these in total, and no member of our team was culpable for the complicated failure.