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When reading this keep in mind that the Mac was still a skunkworks project inside of Apple when Jobs attempted to institute a uniform policy. Some of the comments have suggested this doesn't jive with the "Think Different" ethos he pushed. The Think Different campaign was initiated in 1997 shortly after his return to Apple. Many things transpired and he matured quite a bit in the intervening ~16/17 years.

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It's okay to acknowledge he could be a man of contradictions- both in his youth and later years.

Remember that he told the Mac group they were pirates inside Apple and the 1984 television ad. He could be both a conformist and nonconformist at the same time, or if he felt it suited it him.

jibe

Thanks. Wish I'd seen that typo before my ability to edit went away.

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