Apple introduces new version of iMovie featuring Storyboards and Magic Movie
apple.com
apple.com
Even makes me forget, for a second, that they still run a monopoly on kid casino in form of an App Store.
Edit: Just had a flashback to iWeb. That was really great. Such a simple way for a kid to build and publish a website before things like Wix (which are still nowhere near as easy to use).
I love that bifurcation because it really makes the pro apps more approachable without compromising their usefulness (pro apps require info density, consumer apps avoid it), and it allows their power be scaled down to iPhone and iPad.
I wish more software was made this way!
I also share your frustration with iMovie and garageband... I can't get a damn thing done in GB and I've tried several times.
It's like the CLI: I already know exactly what I want to do, and I have an understanding of how the computer is going to deal with it. These apps feel like trying to drive a car with an iPhone app.
However, I work with a lot of non-professionals and they love these tools. So more power to them. I remember using logic back when I started 20-something years ago and had no idea baout how MIDI worked. I remember being able to actually have fun getting things done in fruity loops or rebirth. I'm glad there are tools out there which are nerf'd up for the beginners.
Honestly, after fighting with it for several hours, I almost always end up googling some ffmpeg incantations and get close enough to be happy.
VLC logs its ffmpeg incantations which is handy for cribbing, extending
I used Final Cut steadily through v7.x but still used iMovie for quick slideshows and rough edits. Final Cut X felt unrecognizable and stymieing, so I moved to Blender VSE. It’s incredibly powerful and configurable and complicated. iMovie is simple for working w mobile screencaps and I like the Storyboard concept in this new release. I’ll see where it fits in my workflows so long as I don’t completely blank the next time I’m in Blender.
Last year I left Lightroom for Photos, which is surprisingly powerful when used with 3rd-party apps and extensions³.
¹https://www.gentlemencoders.com/raw-power-for-macos ²https://www.gentlemencoders.com/about/ ³https://support.apple.com/en-us/HT205245
¹https://www.dpreview.com/news/0399283051/raw-power-3-availab... ²https://affinity.help/photo/en-US.lproj/index.html?page=page... ³https://www.pixelmator.com/tutorials/resources/a-quick-guide...
In hindsight I probably should have contacted my credit card provider, but I guess I naively thought Apple would do the right thing. No such luck.
I can’t remember if it was specific to Aperture only or if it went along with other Apple “pro” apps.
It didn’t dim and desaturate standard elements though - it was a framework offering a set of custom controls that had their own art. That art was drawn to look similar to desaturated versions of standard controls.
For my basic use of stabilizing clips then putting them in sequence with transitions, DaVinci Resolve was easier and less frustrating to use (for me).
I’ve been looking for a simple video editing app for a family member who needs to post short form videos to social media.
Fortunately there are alternatives. Clips looks pretty good. Other suggestions welcome.
Just seems like a useful feature for iMovie to have.
2) Import that video in iMovie and do all the editing you need to do.
3) Export the final video.
4) Rotate the final video back to portrait in Photo app.
Disclaimer: My day job is as an engineer working on LumaFusion.
https://www.wunderflix.com/en/
PS: let me know what you think if you give it a try!
The odd thing to me is that you can't just tell your vertically-oriented phone to produce landscape video. The imaging sensor is square.
You can see that in any teardown.
I do agree there's no "right orientation" though since it's subjective. However having a square sensor would be illogical
Now, you could argue that we've gone more mobile, and newer social media formats expect portrait, but, that doesn't change that it's risen because people take videos and never consider, "hmmm, if I turn it around, I get a better picture and it looks more like a TV! Duurrr." Just because it's more popular doesn't mean it's not stupid AF.
https://www.youtube.com/watch?v=dechvhb0Meo
Now, I think that there is probably more vertical video made each minute than there is wide.
I really enjoy watching vertical videos on TikTok every day and it is clearly much more ergonomic to hold the phone in the vertical aspect. When I create videos I use two cameras rolling at the same time, one in each aspect. It doubles my edit time, but lets me create content for vertical and horizontal platforms at the same time. Sometimes I have to shoot twice because certain content looks goofy if you try to frame it well for both.
The longer we prevent vertical videos from happening as a society the better off we will all be for it. Our eyes aren't designed to watch vertical videos. Continue the good fight.
But I’ll follow it. Is your thesis that video should not be moving full screen on mobile devices in casual usage, i.e. Without the user rotating their device?
To expand on this, should mobile device camera apps warn users to not shoot portrait video due to being ”unergonomical”?
> To expand on this, should mobile device camera apps warn users to not shoot portrait video due to being ”unergonomical”?
Mobile phone camera apps shouldn't even understand the concept of shooting footage in a vertical direction.
I’m so happy Apple doesn’t.
I'm using Lightroom CC, because I'd migrated away from Lightroom Classic several years before.
I can't begin to understand why things like "open selected images as layers in Photoshop" _still_ isn't possible in Lightroom CC. It works really well on my iPad Pro, though, and gives me 90%+ of the features I need for my workflow there. I just wish they provided an accessible scripting environment that I could use to automate things.
I've been looking at CaptureOne myself as a replacement...
If I can also move away from Illustrator for map making, I'll be set. (Read: I really need to spend some time with Affinity Designer to be sure it meets my needs, then just cut the Adobe cord.)
Aperture was fundamentally too small a market for Apple to justify keeping a 'pro-app' team working on it. The concept was a high-cost semi-pro feature-set, and the market soon decided it cost too much and the price had to fall. Once that ball started rolling, the doom was set.
Still, I went on to do more interesting things at Apple - the latest being writing the client<-->server team bridge for 'Hide My Email' to let apps like Safari and Mail integrate into the server-side anonymous-email-mapping-to-a-known-address facility. Lots of cool tech in there, under the skin.
They are probably using ML or AI whatever to get this new Magic Movie thing working. But that’s not their press release, unlike Google which would be parroting this as a major tech thing. Apple goes for the human.
So it really doesn't seem like funneling Garage Band users to Logic is a very high priority for Apple. More likely Garage Band and maybe even Logic Pro are loss leaders to show that the mac is a platform for creatives.
On a related note I never understood why they killed off Aperture which was beloved by many photographers, why didn't they keep a similar upgrade path from the free Photos app -> Aperture like they did for Garage Band -> Logic Pro? Seems like another indication that they really don't like to be in the pro software business, they are only there reluctantly at this point.
I don't get why niche programs like that within larger companies are the exception.
I think they keep the software more affordable to attract new (starting out) users. Then eventually they will hopefully go for a Mac studio or something.
Another question you could ask: why not make these pro tools free? I am guessing that they are using the income as an internal development budget. Should be sufficient to afford the development I think.
I suspect the pricing has something to do with making that just low enough people to check the box.
2. It’s also a “halo” product. A showcase of what Apple’s computers are capable of.
I don't want to say "there's nothing like iMovie available for PC's", because I frankly suspect there is these days—but I don't think there's anything normal people know about in the numbers that know about iMovie.
Recently, they acquired Clipchamp and attempted to extract a subscription fee for it if you wanted to export in anything above 480p. It also placed watermarks on the free tier. The resulting outrage forced them to walk it back.
https://www.ghacks.net/2022/03/30/clipchamp-free-plan-export...
Here’s Microsoft’s Windows blog post about ClipChamp, their latest attempt: https://blogs.windows.com/windows-insider/2022/03/09/announc...
Not for Mac?
As a PM, I would love to work at Apple. If I were looking at open job descriptions, should I expect them to call out specific apps I’d be working on?
This is an ad for first iMovie released, from 2000.
Now that you put it this way, I'd bet no established enterprise would have what it takes to start something like YouTube now. Heck I doubt even Google would be able to given the amount of "doing things by the book" these kinds of orgs require.
For desktop computing I would find it frustrating (and use a Windows box with a ton of malware/weirdware on it) but for my phone I prefer it this way.
The risk to reward ratio for the brand itself is not something they'd want to undertake.
You see it all the time with other tech stories. If Apple does something bad or is even associated with something bad, that is standard across other tech companies too, the news articles will focus on Apple.
Imagine that with user posted comments. Google can get away with it because they have YouTube under a separate brand, and they've established that it's looser. Apple would never want to do it as a separate brand if they can help it (beats and FileMaker not withstanding because they existed prior) and the amount of vitriol that the brand would receive over any contentious content would negate any benefit.
And to everyone else. Who wants to deal with the headache of moderating PR liability of moderating all the crap that gets uploaded?
I just bought Luma Fusion ($40) and so far it feels intuitive but I can already tell it has more controls than iMovie — the ones I wished iMovie had (like quick audio fixes and equalizer). This is super useful because I can’t run Audacity on an iPad and sometimes I just need quick audio fixes done.
iMovie for Mac OS X is 10.3 now.
I wish Apple would just let all its numbers in a row (including Numbers)
That's literally iMovie.
I jumped through endless hoops getting DaVinci Resolve's free version setup because I didn't want to degrade my video quality.
My needs are very lightweight and perfect for the iMovie use case beyond it's inability to handle what I consider not uncommon quality with today's rise of higher resolutions and frame rates.
For smaller ventures, Resolve has gained a lot of traction. Especially for its color workflows.
But a claim that the vast majority of films use resolve is highly unlikely IMHO
Resolve's editing features are newer and less established, but I personally really like them.
For anyone interested in trying Resolve, I strongly suggest taking a look at Blackmagic Design's own oft-overlooked training material, which is put together by professional trainers and does a great job of working in useful concepts, workflow tips, and keyboard shortcuts at just the right times. The free video tutorials are a good place to start, and the free PDF books offer more of a deep dive. Project files to follow along are also included.
https://www.blackmagicdesign.com/products/davinciresolve/tra...
(I've posted about Resolve once or twice before; for the record, I do not work for BMD, I just enthusiastically like them.)
Source: I have friends there.
But of course this is the typical HN attitude of “I know better”.
I literally said I work in the industry, and your first claim is “there is no way that’s true”.
edit it’s also revealing that you think there are post pipelines set up around Final Cut. In my experience, there is no Final Cut at the high end (with extremely rare exceptions).
When people diagnose Apple’s software business as wilting, that’s no joke.
Apple is clearly thinking about the kind of user here who doesn’t know what a “Mac with NAS” is. Someone who maybe doesn’t even know how to get video files from their iOS device into their Mac.