This is exactly the kind of comment I was hoping to see. May I ask, what kinds of things are you using zapier for that are not just nice to haves. Something that you would say it pays for itself (increases revenue somehow)
1 Month (billed Monthly):
---Zapier $29
---(5 triggers / 750 events)
---Make $11
---(unlimited triggers/10,000 events)
- Slack - pipe all kinds of events into special #channels to cross teams can check one spot for external happenings: new users, new sales, support chats, form/data submissions
- Forms > CRM/Sheets - shouldn't be understated. Using lead page or no-code CRM (webflow my fave) I've swapped out various signup flows to test ideas/friction/followups repeatedly before asking dev to build actual signup flows into the backend app. Can swap paperform, typeform, mailchimp, google forms in under an hour for multiple signup/landing pages w/o any devs.
- Calendar - I use Motion (similar to Calendly) across sales team to speed up meeting flows + use Zaps to pipe those bookings into sheets/Slack/CRM or EMS. Sales team calendars can be public on marketing site (webflow) and bookings generate all the alerts and data we need to just show up to the meetings.
- Leverage SMS channel - One-click surveys, recurring survey campaigns using SimpleTexting or YesInsights and piping results wherever I need 'em. Google Sheet with charted dashboards already set up to auto-update. Great for ecomm, great for call/response feature testing with zero dev required. Can add phone signups via form integration or email campaign.
- Manual issue / todo alerts: Use specific tag in Asana to pipe a ticket into Slack channel when team member wants to surface for manager/teammate - instead of asana firehose
- Light @mention feed - Pipe brand mentions/topics, including web (reddit etc - use F5bot) into sheet or #channel for marketing eyes to check daily
- Twitter bot - built @carryonbagsizes using just Zaps: anyone tweets airline name and gets carry-on bag size restrictions back from the bot (including variations on airline names ie United vs United Airlines)
Especially if there's any sort of editing or data transform in sheets, there's 0 traceability of the change.
Not sure what the commenter was on about, then.
2) Sure there's revision history but you can't "roll back just this one change". You roll back _all the changes_ to the state at that time.
3) If the marketer does appear to save new Sheets as major data changes occur, they're not properly branched. You end up with Sheets like "customer_list_v1, customer_list_v1_no_Csuite, customer_list_v2_no_CSuite, customer_list_v2_scrubbed".
As a consequence you can never be sure if the reporting is correct or if the data is up-to-date.