It sounds like you think I'm belittling the iPad. I really don't know what's bad about being a really big iPhone. A different form factor of an excellent product can still be excellent. Apple made a great piece of hardware with some pretty crazy hardware wizardry, but non-techies don't care about that because
they expect it from Apple.
I'm merely trying to describe what I've heard my non-techie friends praise about the iPad. They like that the user experience is almost wholly translated to the iPad. They like that they can get all the apps they have on their phone on their iPad. They like that it's bigger.
I've never heard a non-techie say "I really like this new dual-core processor," or "I really like the 4:3 aspect ratio as opposed to the 1.5:1 on the iPhone!" We (royal HN we) may love to obsess about all the little nuances that make the iPad different from the iPhone, but the fact of the matter is that most people just don't care.