My personal vision was that Pebble would become a brain-computer interface company, with the smartwatch as the first always-on, always-worn gateway between computers and our bodies. But I rarely discussed this with the team, or even the exec team...
I never invested time in building out a structured plan to actually make the brain-computer interface our company’s vision." [emphasis was in article]
So he thinks somehow Pebble would have been better off if they focused on brain-interface technology? No one has done anything with that.